Jan 10, By Helena

My LinkedIn journey

As most of you may well have noticed for the past three months or so I have been diligently and assiduously posting every day on LinkedIn with posts that, I sincerely hope, both entice and excite. However, this decision did not just come out of a vacuum, it is part of a deliberate and clear strategy […]

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Oct 30, By Helena

Unexpected costs of being a freelance copywriter

So you’ve ruddy done it, you’ve set up your own freelance copywriting business, for which I congratulate you. This is the hard part. Taking the leap, making the jump and any other metaphors you wish to apply in this specific case. However, whilst you may think making the decision to leave behind your cosy, secure […]

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Oct 22, By Helena

My strangest copywriting jobs to date

As a freelance copywriter I am approached by business owners from all walks of life looking for me to provide them with a tone of voice and a way of communicating with their target audience. However, sometimes I write content that is so niche and so obscure, I do sometimes wonder what on earth I […]

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Oct 14, By Helena

How to treat your guest speakers with respect

As a prolific networker, and the owner of my very own banner stand, I am partial to a talk here and there. Occasionally, I approach people and sometimes (happily) individuals come to me. Which is lovely. However, the more I speak at various events around London, and Israel, the more I am learning that not […]

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