A bold headline for an ambitious copywriter some may say, others may question the fact that said copywriter has never really eaten at McDonalds given that: The associated guilt of indulging in fat laden, grease oozing chips would kill her faster than the food could be delivered. She is Jew-(ish) and walking into MaccyDs would […]
Read More
Now given that you are reading this article on my dedicated site, I am hoping you are aware that I am a content marketer. So I must admit that I would probably avoid this topic if I didn’t think the future was bright, orange or, indeed, a spectacular cacophony of colours. However, this belief, […]
Read More
Anyone who knows me, knows I love meeting new people. So when an opportunity arose to exhibit at a expo at my very own workspace, unsurprisingly, I didn’t hesitate to sign up. Not only was it in my very own North-West London, but it offered an oppurtunity to spend an entire day meeting Start-Ups. For […]
Read More
Writing a website can seem somewhat daunting, and knowing where to start can result in some pretty frantic Google searching. However, if you fancy yourself as the next Shakespeare (or just a half decent writer) and want to write your own web content, here are some simple tools to help you get started: 1. Check […]
Read More
Now, often when I introduce myself as a “copywriter” I receive one of three responses: Oh, so like you deal with patents? A blank, vacant stare akin (I imagine) to admitting to being Daniel Radcliffe’s body double Erm, so what do you actually do? Now whilst I have finely tuned my response to be […]
Read More
Now writing blogs is very much the cause du jour of the business community. Clients call me with panic in their voice because they have been told they must write blogs and have no earthly idea where to start. Firstly, ladies and gents – as us Brits are exceedingly good at doing – do keep […]
Read More