Everyday sexism in business networking Now, there are plenty of articles written on sexism in the workplace and frankly, given that I haven’t been in full time employment for around 2 years, I probably wouldn’t be best suited to write such an article. However, I neither question the existence of the glass ceiling nor the […]
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I recently went to a fantastic evening organised by Elle magazine, and during it one of the speakers, literary agent Abigail Bergstrom, stated clearly that she believed non-fiction writing was moving clearly in one direction – propelled by a confusing, post-Brexit and Trumpgate – and amidst a swirling inferno of technology that may or may […]
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I often have clients ask me my thoughts on their social media presence, which given that I advertise myself solely as a copywriter, I imagine is either due to the fact that I am relatively young or that they see digital marketing as one discipline. Sadly, I am not quite as talented as my clients […]
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Now, in my oh so humble opinion anyone can write a blog – it just takes a little bit of training, a unique tone aof voice and some practice. The best methodology I can advise for a newbie blog writer is to simply stare at a blank screen and write a long diatribe that details […]
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As an eager University student I remember being told that you should always outline your argument at the beginning of an essay before going on to prove why your hypothesis is correct. For the purpose of this article I am going to do the former, although avoid the latter. Because, my hypothesis is honestly that […]
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Before I write this blog I should point out the obvious – I am not a socialist, psychologist, or really any sort of professional with a title that ends in ‘ist.’ However, there is no question that all of these fields overlap with the world of marketing. Without an understanding of peoples, of places, of […]
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This blog is by no means the first time I have discussed the future of content, which given my teenage obsession with dystopian fantasies is hardly surprising – the future is a worrying/exciting/exhilarating/breath-taking/angst-inducing concept. However, it will be the first time I admit with complete certainty that whilst there is no doubt that personalised content […]
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A few weeks ago I did a blog on McDonald’s that seemed to have some pretty good feedback. It would seem that our universal passion for food and drink extends far beyond the activity of eating and drinking. Even a loose link seems to suffice – so cashing in on this I have decided to […]
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Writing a fair few “goodbye 2016, welcome 2017” blogs for some of my fantastic clients this month has put me in a reflective mood. And whilst all this looking backwards and forwards is giving me some serious vertigo, it has got me thinking about what the future has in store. Now, I recently did a […]
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The rather simple answer to this question is because Lord knows I am not perfect. However, that would perhaps form a shorter blog than my regular readers are used to. I know so many of you look forward to that Monday morning notification that informs you that I have written a brand spanking new blog. […]
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