Feb 18, By Helena

It’s a man’s world, are we just living it?

Picture the scene. The year is 2010 and I am an overenthusiastic fresher, still identifying as a full-time nerd with ambitions of joining every academic club at Durham. A University I attended after I had been rejected from Oxford. Obviously. So there I was at the auditions (or whatever the technical term for this is) […]

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Feb 05, By Helena

The no bullshit blogger takes on: Social Media for business

So first things first let’s get one thing straight…I am 25. I am a millennial. I grew up in the digital age. So I am not insensitive to the assumption that I am some form of Social Media guru. Frankly, in a life of hard knocks sometimes it really is nice to be recognised…however erroneous. […]

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Oct 09, By Helena

How not to be “that” salesperson

  We’ve all been there – had some poor sod try to sell you their wares in the most desperate and unappealing fashion possible. The conversation may start off innocently enough – a question on your job, interest or hobby. But, little do you know your partner is simply waiting for an “in,” that will […]

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Sep 18, By Helena

The no bullshit article about starting a business

Anyone who knows me, knows that I am a relatively straightforward person if tinged with a slightly complicated soul. Which is why, over the years I have read many a blog by people who started their own business and just hang my head in bewilderment. Because, unless they live in an alternate reality (unlikely), there […]

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Apr 19, By Helena

Everything a marketer needs to know about Generation K

I like thinking about the future. From my articles on the future of branding to the future of content (casual plug there), I try to make sure I am clued into what is happening next. “But, Why?” I hear you ask, my astute reader….. Well, because in this fast-paced society of ours, the only way to prevent yourself from […]

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Mar 10, By Helena

The Lost Art of Simplicity

I recently went to a fantastic evening organised by Elle magazine, and during it one of the speakers, literary agent Abigail Bergstrom, stated clearly that she believed non-fiction writing was moving clearly in one direction – propelled by a confusing, post-Brexit and Trumpgate – and amidst a swirling inferno of technology that may or may […]

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