Nov 29, By Helena

What does Gutenberg actually mean?

Before I start this article I feel inclined to add that I am not a tech-y. Not by a long shot. However, by nature of my job I have had to get on board. And, in truth, I have enjoyed much of my learnings about the intricacies of SEO and the technical nature behind WordPress. […]

Read More
Feb 18, By Helena

It’s a man’s world, are we just living it?

Picture the scene. The year is 2010 and I am an overenthusiastic fresher, still identifying as a full-time nerd with ambitions of joining every academic club at Durham. A University I attended after I had been rejected from Oxford. Obviously. So there I was at the auditions (or whatever the technical term for this is) […]

Read More
Feb 05, By Helena

The no bullshit blogger takes on: Social Media for business

So first things first let’s get one thing straight…I am 25. I am a millennial. I grew up in the digital age. So I am not insensitive to the assumption that I am some form of Social Media guru. Frankly, in a life of hard knocks sometimes it really is nice to be recognised…however erroneous. […]

Read More
Nov 10, By Helena

What is a Tone of Voice?

It has been a shamefully long time since my last blog, because it’s been pretty busy at HB HQ. Beyond writing content for my lovely clients, I also had the pleasure of exhibiting at the YBC exposition on Friday, which was a really fantastic opportunity for me to get my schmooze on and force-feed individuals […]

Read More
Sep 18, By Helena

The no bullshit article about starting a business

Anyone who knows me, knows that I am a relatively straightforward person if tinged with a slightly complicated soul. Which is why, over the years I have read many a blog by people who started their own business and just hang my head in bewilderment. Because, unless they live in an alternate reality (unlikely), there […]

Read More
Jul 03, By Helena

Why there is more to blogging than SEO

So I admit it….I took my eye off the ball. I was blogging regularly and really working to enhance my brand. But, then client work got in the way and I committed that cardinal sin of working solely “in” my business instead of “on” it. So whilst I was busy encouraging my clients to assiduously […]

Read More
Mar 10, By Helena

The Lost Art of Simplicity

I recently went to a fantastic evening organised by Elle magazine, and during it one of the speakers, literary agent Abigail Bergstrom, stated clearly that she believed non-fiction writing was moving clearly in one direction – propelled by a confusing, post-Brexit and Trumpgate – and amidst a swirling inferno of technology that may or may […]

Read More
Jan 16, By Helena

What is personalised content?

This blog is by no means the first time I have discussed the future of content, which given my teenage obsession with dystopian fantasies is hardly surprising – the future is a worrying/exciting/exhilarating/breath-taking/angst-inducing concept. However, it will be the first time I admit with complete certainty that whilst there is no doubt that personalised content […]

Read More
Dec 19, By Helena

The Future of Branding

Writing a fair few “goodbye 2016, welcome 2017” blogs for some of my fantastic clients this month has put me in a reflective mood. And whilst all this looking backwards and forwards is giving me some serious vertigo, it has got me thinking about what the future has in store. Now, I recently did a […]

Read More