Feb 05, By Helena

The no bullshit blogger takes on: Social Media for business

So first things first let’s get one thing straight…I am 25. I am a millennial. I grew up in the digital age. So I am not insensitive to the assumption that I am some form of Social Media guru. Frankly, in a life of hard knocks sometimes it really is nice to be recognised…however erroneous. […]

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Dec 11, By Helena

Why What What We Say Affects Who We Become

So I was watching The Apprentice the other night, as you do, and one thing irked me enormously. It was the moment when Lord Sugar heckled poor ol’ James with the phrase, “Man up, son. You’ve got to man up.” I practically squirmed in my seat. And how Karen Brady didn’t wallop him in one […]

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Nov 28, By Helena

Marketing in a post-GDPR world

GDPR is fast overtaking LOL as the most overused acronym in human history. With slightly more substance than its counterpart, GDPR refers to the legislation that aims to clamp down on data security. No more will we be automatically added to mailing lists without our consent. No longer will our details be sold by one […]

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Nov 10, By Helena

What is a Tone of Voice?

It has been a shamefully long time since my last blog, because it’s been pretty busy at HB HQ. Beyond writing content for my lovely clients, I also had the pleasure of exhibiting at the YBC exposition on Friday, which was a really fantastic opportunity for me to get my schmooze on and force-feed individuals […]

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Oct 09, By Helena

How not to be “that” salesperson

  We’ve all been there – had some poor sod try to sell you their wares in the most desperate and unappealing fashion possible. The conversation may start off innocently enough – a question on your job, interest or hobby. But, little do you know your partner is simply waiting for an “in,” that will […]

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Sep 24, By Helena

How not to be a sleazebag at a networking event

Now a few months back I did a blog on everyday sexism in networking, which whilst receiving a far bit of attention sadly failed to change the world of networking as we know it. This has been particularly clear to me as I have gotten back into the swing of things this September. However, instead […]

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Sep 18, By Helena

The no bullshit article about starting a business

Anyone who knows me, knows that I am a relatively straightforward person if tinged with a slightly complicated soul. Which is why, over the years I have read many a blog by people who started their own business and just hang my head in bewilderment. Because, unless they live in an alternate reality (unlikely), there […]

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Jul 11, By Helena

What Virtual Reality means for marketing

Virtual reality, the possibility of fully immersing yourself in a world of possibility through the use of some pretty impressive spectacles, that I can’t even pretend to understand, is on the rise. The price is still prohibitive, and the technology is still primitive compared to what we will probably be seeing in 10 years, but […]

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Jul 03, By Helena

Why there is more to blogging than SEO

So I admit it….I took my eye off the ball. I was blogging regularly and really working to enhance my brand. But, then client work got in the way and I committed that cardinal sin of working solely “in” my business instead of “on” it. So whilst I was busy encouraging my clients to assiduously […]

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Apr 19, By Helena

Everything a marketer needs to know about Generation K

I like thinking about the future. From my articles on the future of branding to the future of content (casual plug there), I try to make sure I am clued into what is happening next. “But, Why?” I hear you ask, my astute reader….. Well, because in this fast-paced society of ours, the only way to prevent yourself from […]

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