Jan 10, By Helena

My LinkedIn journey

As most of you may well have noticed for the past three months or so I have been diligently and assiduously posting every day on LinkedIn with posts that, I sincerely hope, both entice and excite. However, this decision did not just come out of a vacuum, it is part of a deliberate and clear strategy […]

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Oct 22, By Helena

My strangest copywriting jobs to date

As a freelance copywriter I am approached by business owners from all walks of life looking for me to provide them with a tone of voice and a way of communicating with their target audience. However, sometimes I write content that is so niche and so obscure, I do sometimes wonder what on earth I […]

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Oct 14, By Helena

How to treat your guest speakers with respect

As a prolific networker, and the owner of my very own banner stand, I am partial to a talk here and there. Occasionally, I approach people and sometimes (happily) individuals come to me. Which is lovely. However, the more I speak at various events around London, and Israel, the more I am learning that not […]

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Oct 09, By Helena

Five most salacious, shocking occurrences at networking events

So I attend a lot of networking events, and obviously whilst they all have perfectly admirable ethoses of making friends, building contacts, peer to peer learning etc, let’s be honest we all attend these events to get more clients. That being said, whilst I don’t always relish the idea of waking up at silly o […]

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May 15, By Helena

An honest and authentic reflection on 3 years in business…

My business is 3 years old this week, which is a pretty exciting milestone. Now, in Jewish tradition, Orthodox Jewish boys have their first haircut at the age of 3. If anyone is interested this is known as an “Upsherin” and is celebrated, as with any Jewish event, with copious eating of food and much […]

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Apr 16, By Helena

Dating & Selling: same, but different

If for no other reason that if I see or write another blog focused on GDPR I may lose my mind ever so slightly, I decided to do a slightly humorous blog this week; the sort of topic that I would normally limit to my own personal blog, which I keep under lock and key, […]

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Feb 05, By Helena

The no bullshit blogger takes on: Social Media for business

So first things first let’s get one thing straight…I am 25. I am a millennial. I grew up in the digital age. So I am not insensitive to the assumption that I am some form of Social Media guru. Frankly, in a life of hard knocks sometimes it really is nice to be recognised…however erroneous. […]

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Sep 18, By Helena

The no bullshit article about starting a business

Anyone who knows me, knows that I am a relatively straightforward person if tinged with a slightly complicated soul. Which is why, over the years I have read many a blog by people who started their own business and just hang my head in bewilderment. Because, unless they live in an alternate reality (unlikely), there […]

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Jul 11, By Helena

What Virtual Reality means for marketing

Virtual reality, the possibility of fully immersing yourself in a world of possibility through the use of some pretty impressive spectacles, that I can’t even pretend to understand, is on the rise. The price is still prohibitive, and the technology is still primitive compared to what we will probably be seeing in 10 years, but […]

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