As most of you may well have noticed for the past three months or so I have been diligently and assiduously posting every day on LinkedIn with posts that, I sincerely hope, both entice and excite. However, this decision did not just come out of a vacuum, it is part of a deliberate and clear strategy […]
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So you’ve ruddy done it, you’ve set up your own freelance copywriting business, for which I congratulate you. This is the hard part. Taking the leap, making the jump and any other metaphors you wish to apply in this specific case. However, whilst you may think making the decision to leave behind your cosy, secure […]
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As a freelance copywriter I am approached by business owners from all walks of life looking for me to provide them with a tone of voice and a way of communicating with their target audience. However, sometimes I write content that is so niche and so obscure, I do sometimes wonder what on earth I […]
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So I attend a lot of networking events, and obviously whilst they all have perfectly admirable ethoses of making friends, building contacts, peer to peer learning etc, let’s be honest we all attend these events to get more clients. That being said, whilst I don’t always relish the idea of waking up at silly o […]
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So I attended my first ever expo a few weeks ago with the explicit intention of building brand awareness in my community. Now….whilst I hardly lack confidence and, quite frankly, have no problem with self-promotion, the idea of heading to an expo (which I hadn’t paid for) to pitch at people (who had), made me […]
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After sending a quote to a potential client, I generally politely chase them up a couple of weeks later – a gentle nudge along the lines of “hey do you have any further questions?” To be perfectly honest most individuals choose to completely ignore this email, and a few respond with an insincere thanks, but […]
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As you may know, I attend networking events fairly regularly. And, in general, I find them fairly relatively agreeable. I have met new friends, got new clients, some helpful business advice and occasionally (and I mean occasionally) nibbled on some delectables. I have also indulged in a few open bars, but that is not quite […]
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If for no other reason that if I see or write another blog focused on GDPR I may lose my mind ever so slightly, I decided to do a slightly humorous blog this week; the sort of topic that I would normally limit to my own personal blog, which I keep under lock and key, […]
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The problem is, of course, there is far far too much content online. I mean it, every Tom, Dick and Harriet with a laptop and pulse can write a blog. And they are….in their droves – business owners and marketing managers are writing blogs in the belief that showing up to the party is enough. […]
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Picture the scene. The year is 2010 and I am an overenthusiastic fresher, still identifying as a full-time nerd with ambitions of joining every academic club at Durham. A University I attended after I had been rejected from Oxford. Obviously. So there I was at the auditions (or whatever the technical term for this is) […]
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