Jan 10, By Helena

My LinkedIn journey

As most of you may well have noticed for the past three months or so I have been diligently and assiduously posting every day on LinkedIn with posts that, I sincerely hope, both entice and excite. However, this decision did not just come out of a vacuum, it is part of a deliberate and clear strategy […]

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Oct 30, By Helena

Unexpected costs of being a freelance copywriter

So you’ve ruddy done it, you’ve set up your own freelance copywriting business, for which I congratulate you. This is the hard part. Taking the leap, making the jump and any other metaphors you wish to apply in this specific case. However, whilst you may think making the decision to leave behind your cosy, secure […]

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Oct 22, By Helena

My strangest copywriting jobs to date

As a freelance copywriter I am approached by business owners from all walks of life looking for me to provide them with a tone of voice and a way of communicating with their target audience. However, sometimes I write content that is so niche and so obscure, I do sometimes wonder what on earth I […]

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Oct 09, By Helena

Five most salacious, shocking occurrences at networking events

So I attend a lot of networking events, and obviously whilst they all have perfectly admirable ethoses of making friends, building contacts, peer to peer learning etc, let’s be honest we all attend these events to get more clients. That being said, whilst I don’t always relish the idea of waking up at silly o […]

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May 28, By Helena

My first ever expo

So I attended my first ever expo a few weeks ago with the explicit intention of building brand awareness in my community. Now….whilst I hardly lack confidence and, quite frankly, have no problem with self-promotion, the idea of heading to an expo (which I hadn’t paid for) to pitch at people (who had), made me […]

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Apr 16, By Helena

Dating & Selling: same, but different

If for no other reason that if I see or write another blog focused on GDPR I may lose my mind ever so slightly, I decided to do a slightly humorous blog this week; the sort of topic that I would normally limit to my own personal blog, which I keep under lock and key, […]

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Feb 18, By Helena

It’s a man’s world, are we just living it?

Picture the scene. The year is 2010 and I am an overenthusiastic fresher, still identifying as a full-time nerd with ambitions of joining every academic club at Durham. A University I attended after I had been rejected from Oxford. Obviously. So there I was at the auditions (or whatever the technical term for this is) […]

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